It is not so easy to advertise innovative services - after all, we are talking about something that no one has tried. However, the task is greatly simplified when you know for sure that we are talking about a product that really can improve the quality of life. A sense of involvement in a worthy undertaking greatly inspires the team. This is the case when you want to work on the result. A series of commercials for Tecleor, whose revolutionary food processing technology helps make food healthier and cleaner, was shot in what is called “in one go”. For one shooting shift, the interiors of a medieval cell and a modern laboratory were built from scratch, the costumes of actors were selected, equipment was collected for a variety of practical effects - from a snowstorm to laboratory explosions.